Blossor is a real estate search site that has principles around people being treated like people—not like leads. Unlike many real estate search portals, Blossor users won't see agents on the site until they reach out to them. It also uses gamification techniques to reward professionals for giving quality feedback, and to consumers for searching and saving favorite listings.

The audience isn't just people looking to buy a home, but also those just browsing for renovation ideas, market trends, or those just dreaming. Users are encouraged to share images for inspiration, as well as track home sales. Because not all the users are actually looking to buy property, the search experience uses a more natural language style, allowing users to stumble upon or search for features like "with a home theater" or "hardwood floors" or "with a view of the water".

Professionals can use Blossor to build their network through referrals and answering user questions, and maintain their existing relationships by keeping in touch through providing their connections with showing requests, info, and new listings as soon as they go on the market.

Blossor is a 100% responsive web application, which makes the experience on an HD desktop monitor just as good as on mobile. The app has a handful of different views that required testing and mockups at every size to determine what the limitations of the data would be on the design. We've gone through several style evolutions since I've been on the project.

My role on the team, like with Brivity, began in UI, but quickly moved into Interaction and UX Design. I occasionally wrote development stories when the team needed additional clarification with the prototypes. I collaborated with the product manager on task-flows and wireframes.

One of the biggest challenges on this project was figuring out creative ways to cope with the variation in data Blossor receives, as it relies on agents for that data and it could be vastly different in completion and quality from region to region and even within teams. Another was getting user feedback; Blossor soft-launched in June 2016, and is still collecting data for better research.

You can check it out for yourself, or get in touch and I'd be happy to show you more in person.