https://www.laceyallyn.com/university-design-portfolio daily 0.75 2024-03-12 https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464791732870-3D33YBZ8R6A00I3CREXO/Poe1_o.jpg University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464564754724-W8LS96D1QI9JSQCJPK0Z/CharlesStBowTie-Bag+Detail.jpg University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464791136045-4ORCKM06NR9QRU876RB2/Bliss12_o.jpg University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464791465825-1701KE791JDGWSS337X3/HomagePoe_o.jpg University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464793419715-BBUHWZKAJQ10CROKALO4/MermaidOriginal_o.jpg University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464792968767-Q3GFX0CCM8X3KG0LB5B7/RestoreWeb03.jpg University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464792445540-CJ562B7Y5O2V6BTQ495W/duza13_o.jpg University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1663349324355-K8TYUC7SGMI7TCWQ83NQ/Tmag4_o.jpg University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464675166583-RWKZ9QTSXFGZRFSJQGND/meyerbriggs-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591515051-U5QK1DMAKLV0ONR2T1Q4/parents-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design - All Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591514551-UGUWCYOZ9T5FYK0TNBLD/parents-graphic.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Graphic Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591513566-0PHHSN7V4DFZMUA17VF6/parents-production.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Production Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591513983-2AIWBKZFLY5VDN2DVPKU/parents-newmedia.png University Portfolio: Branding, Web, Packaging, Publication and Product design - New Media Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591572172-TV5LZ8PTOKUB21OHMA8H/parents-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design - All Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591514143-LT3MWMCTQEY1DTKG24VP/parents-male.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Male Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591514614-CDS2JJMLK9BY6OLUQKGY/parents-female.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Female Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591221735-AOT5H2SXJCSFPU7KMWKX/Horoscope-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design - All students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591231417-BSSZOKB4FQOPTRTXXOCN/horoscope-graphic.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Graphic Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591278625-V311TEJRRFXUD4QXV56X/horoscope-production.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Production Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591278559-D2O4S73EMACPIJ4IZ360/horoscope-newmedia.png University Portfolio: Branding, Web, Packaging, Publication and Product design - New Media Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591250821-MUV3K559E8WHT67G5ZQ9/Horoscope-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design - All Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591279542-BL9281YHPQ498469M0TE/horoscope-male.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Male Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591279579-PZRBSRPR40PRV2ATO2IG/horoscope-female.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Female Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464675157079-XRJ8RS7EVXSCTUD25NN3/meyerbriggs-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464675159780-EC12AB6XQFHLOX2LFYSJ/meyerbriggs-graphic.png University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464675160481-HN0HY7EAT8A57YFVH47I/meyerbriggs-production.png University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464675162023-EYV5GTQ60R4I1H5ECE0R/meyerbriggs-newmedia.png University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464675166583-RWKZ9QTSXFGZRFSJQGND/meyerbriggs-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464675168160-T68RK6FG69CHCUU4EDFA/meyerbriggs-male.png University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464675169669-IO4PIIPSKGXTUGTBWCJ3/meyerbriggs-female.png University Portfolio: Branding, Web, Packaging, Publication and Product design https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591804965-TQ7XPWLB32FGDUIQ5CHS/education-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design - All Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591799097-Z003HEPAZSRFCC12JDH2/education-graphic.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Graphic Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591798273-1QVPRI0RISY3VEJAMK9E/education-production.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Production Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591798444-811W16XL6C1ETKHP6X2E/education-newmedia.png University Portfolio: Branding, Web, Packaging, Publication and Product design - New Media Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591799490-SUNWL4AMW4HO38265J9K/education-all.png University Portfolio: Branding, Web, Packaging, Publication and Product design - All Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591798891-R4XBXVZ9X3IDY37AOP6U/education-male.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Male Students https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464591799297-X6OK8XYZMIQFW71QIEFI/education-female.png University Portfolio: Branding, Web, Packaging, Publication and Product design - Female Students https://www.laceyallyn.com/client-work daily 0.75 2024-03-12 https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1464783777017-MTSDQOHELNEIDTJ5UEL8/landing+page.png Product Design & Product Management work for clients / previous employers https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504611166146-HMXJFRAS0JWBAF6PHYZ8/Listing-Page.gif Product Design & Product Management work for clients / previous employers https://www.laceyallyn.com/read-me daily 0.75 2013-10-30 https://www.laceyallyn.com/about daily 1.0 2026-01-07 https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/3df0fad4-6a4e-42c8-8fa5-84d786e9854c/121180942_10159356204758676_90022226943918983_n.jpg About Me - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.laceyallyn.com/ux-research-design-process daily 0.75 2017-09-18 https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504441932893-JXOVMUABPF9QDOUFP8GP/BxvasSsCYAEMOAV.jpg UX Research & Design process https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504442378542-J564WUXCKBA2A9YZ4BWA/Screen+Shot+2017-08-31+at+4.52.34+PM.png UX Research & Design process https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504442561972-R58CY1EPQCK02UV3OJP3/app+architecture UX Research & Design process https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504443037901-ZR6GPHSVH4ZNJCN6RK59/Screen+Shot+2017-08-31+at+5.12.20+PM.png UX Research & Design process When I came across a term or phrase I wasn’t familiar with, I googled it and confirmed my understanding with an actual real estate agent later. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504442994600-D7TX93H9OGSGKVTVIWJJ/Screen+Shot+2017-08-31+at+5.28.51+PM.png UX Research & Design process I researched the laws and restrictions agents have to abide by, as well as what they need to know to pass the exam to receive and maintain their license and how that different in various states/countries. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504442974644-MVP7SXCPF5F9LIOLXALO/Screen+Shot+2017-08-31+at+5.32.05+PM.png UX Research & Design process I compiled a list of competitors—based on the content of our sales videos—and signed up for their products to cross reference for user expectations about industry terminology and structure of a transaction management tools, CRM's, and Task management systems: i.e. structurally how our product compared to theirs. Following the marketing of their feature releases also got me started on market analysis as we could see what their users were most excited about and compare it to what we were working on. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504449659590-GKHY35RPKP3LQBVLANL3/real+estate+agents+in+the+office+where+I+worked UX Research & Design process Upwards of 70% of an agent's time can be spent outside of the office, so most communication with admins and other users within the team needs to be online. It was easy to understand why communicating within a large team could be difficult. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504534374956-TGDX30O49QEXJYAX14LB/Screen+Shot+2017-08-31+at+4.06.23+PM.png UX Research & Design process Get everything up on a wall to get an overview of inconsistencies in naming conventions and layouts between pages, while viewing the existing architecture / site map of the product. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504534464901-Q17UBGMGRDDM0ZVJ8N3G/IMG_8118.JPG UX Research & Design process User flows taken from interviews get turned into Wireframes and run by support and the developers for feasibility and proof of concept. Changes are made when necessary. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504534466324-D7K22VL775U12HGXBZQ5/Transaction+Page+WIREFRAME.png UX Research & Design process Once those were agreed upon, rough static mockups are made and then shown to stakeholders and sales for feedback on market fit and to confirm that they support business goals. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504534887595-LXKY067LXABXLBA2LR40/Screen+Shot+2017-09-04+at+4.18.41+PM.png UX Research & Design process https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504534787868-RRVG808P8O9ST4WILCU7/Screen_Shot_2015-01-02_at_1.34.18_PM+%286%29.png UX Research & Design process After adding enough data for users to understand what they are looking at, I build interactive prototypes with variations on color and text hierarchy to be A/B tested by both new and old users for a usibility benchmark and to confirm that their expectations were met. These are often tweaked and tested again on new users. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504534812588-Q2PMZ6GMROJV9Z9E5AXB/active+formats.png UX Research & Design process https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504534509610-F85L2U9CE93S7EFMJMJN/Screen+Shot+2017-09-01+at+3.48.09+PM.png UX Research & Design process I find that the best way to build a digital product is to design a system with reusable, modular parts instead of pixel perfect layouts. This results in a style guide that doesn't require defining each page specifically—instead I like to create elements or components that can be combined and rearranged to fit various layouts as needed. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504535052641-RWCPD4DXC8CECH6FHLFT/Calendar+Month.png UX Research & Design process For the places in the app where we were making the biggest changes to interaction, we turned those style guides into pixel perfect mockups and allowed users to test them in inVision. Later they could be attached stories for development and used for writing both internal & external release notes. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1504535299063-5TAYOR3NVQUYLAWWO67Z/pivotal%2Btracker.png UX Research & Design process Writing stories for development turned out to be a crucial part of the design process for me as it forced me to confirm that we hadn't missed any important features or interactions. The combinations of stories & prototypes helped clarify development tasks and made acceptance easier. https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1505721397750-AG8EPV3VV9BMB6PDXUW5/Calendar+Month.png UX Research & Design process At first, accepted features were deployed directly to production (scary, I know), but later we build a staging environment where releases could be tested internally first and next by a small group of beta users from the team next door before being deployed to production. https://www.laceyallyn.com/creative-cafe daily 0.75 2026-01-07 https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1729348846152-KIB3AP5QVDYTW6L3QV85/IMG_7011.jpg Creative Café Events (in-person meetups in Berlin for creative makers, artists & crafters) https://www.laceyallyn.com/creative-cafe-faq daily 0.75 2025-10-14 https://www.laceyallyn.com/wedding daily 0.75 2026-01-26 https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1729348820633-GCFOMMDVV3CINHQR430A/IMG_9361.jpg Wedding https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1729348850109-UCZKSKGQPPYWBL5IO8H8/IMG_2210.jpg Wedding https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1729348833832-3X51JL1FOE7C0E53AMR3/IMG_70111.jpg Wedding https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1729348845522-LTU8EFXSCN861TRBXLEC/IMG_6726.jpg Wedding https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1729348820125-8P6SZYN2CCPHGZZDML16/IMG_9360.jpg Wedding https://images.squarespace-cdn.com/content/v1/53e14f5be4b019a967f8788a/1729348838450-AMX7O3MFF1U83MTOM41K/IMG_8933.jpg Wedding